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Pariser, Eli

The Filter Bubble

'A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa'Mark Zuckerberg, Facebook founderIn late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on.Facebook fast becoming one of the world's primary news so...

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